A DOSE OF PROVED RECIPE 一贴验方 新品牌塑造

CLINET：相宜本草 INOHERB 

PROJECT：A DOSE OF PROVED RECIPE 一贴验方 新品牌塑造

SERVICE: INSIGHT / STRATEGY / CREATIVE / PACKAGING DESIGN

DATE: 2018.4

LISTED AREA : CHINA

相宜本草 之 一贴验方

古时在一包中药的包皮纸上写上药名, 称帖( tiě )。 
譬如:“这小子看见老师嘛一帖药,最怕收骨头”

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Inoherb - A dose of proved recipe  

The difficulty of creativity lies in:How to find a clear visual symbol of traditional Chinese medicine,and how to establish emotional communication with young female consumers.We inherited the visual language of the classic ‘traditional Chinese medicine prescription’, ‘ingredients’ and ‘efficacy’ have been transmitted directly and effectively. At the same time, in typography, font and color,we take the bold modern visual style, the two combined to shape a "cultural label" form which is concerned by young people. It provides a very large space for imagination on the product follow-up social communication and peripheral product development .