Bon appétit, Paris

CLINET：BOURJOIS

PROJECT：“BON APPÉTIT, PARIS” SEASON LIMITED MAKEUP GIFT BOXES 

SERVICE: INSIGHT / STRATEGY / CREATIVE PACKAGING DESIGN / VIDEO / PRODUCTION 

DATE: 2017.11

LISTED AREA : CHINA

The unique food culture and the representative food symbol of Paris become the breakthrough point of our design, the combination of food and beauty, the picnic culture of Paris and the street food culture integrated into the design concept, transmitting Paris fashion to Chinese consumers more lively and interesting.

In color selection, we have used a very bright, contrast color, convey Paris's youthfulness and vitality to consumers.

When the consumer receives the product, the gift box can be made as a kind of decoration to display or uses it again, plays the brand spread effect once more.

巴黎独特的美食文化以及极具代表性的食品符号成为我们这次设计的切入点，美食与美妆的结合，把巴黎的野餐文化以及街头美食文化融入到设计概念里，更生活化，趣味化的把巴黎的时尚传递给中国消费者。

在颜色选用上，我们运用了十分鲜明、跳脱的撞色，把巴黎的年轻时尚活力的一面用色彩传递给消费者。

当消费者收到产品时，可以把作礼盒当作一种摆设装饰摆设陈列收藏，或者再次利用，起到再次品牌传播的效应。