好莱坞复古回潮
Project name：HOLLYWOOD LIMITED EDITION - MAKEUP GIFT SET
Client name ：MAX FACTOR
Service ：INSIGHT / STRATEGY / CREATIVE / PACKAGING DESIGN / KV / H5 / VIDEO / EVENT / PRODUCTION
Date: 2017.11
Listed area : CHINA
Design company : NX CREATIVE
Design concept :
Max Factor is a century-old brand of makeup from the Hollywood in 1920s.
As time goes by, Max Factor's original gene of Hollywood has faded away with the transfer of brand owners. It has always been a pity that most consumers, especially in China, don't even know that Max Factor, the brand name is the very same name of the founder’s.
Therefore, in honor of the founder, Mr. Max Factor, and Hollywood in the 20s we set the distinctive visual theme, and design the packaging as a retro film box, for the limited edition gift box. Inside the gift box, three makeup products are deduced into a three-act play from an old film featuring Mr Max Factor and the stars whom he put on his makeup. There is a line on each product that explains "beautiful makeup". And we attach tickets to the 20s film and a real film strip on the back of the lid.
At the back of the Hollywood ticket in the box there is a QR code of brand H5 Video to let the product itself bringing the secondary spreading for brand.
Through the creative design, innovative way of craft production and spreading of the flow, we hope that through the theme to promote the brand image, strengthening the brand assets, pulling the new growth.
We hope that this strong Hollywood theme product will appeal to Chinese female consumers, bring them back to Hollywood, and revive the glory of Max Factor.
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项目名称：好莱坞限量款彩妆爆品打造
客户 ：蜜丝佛陀
服务项目 ：洞察 / 策略 / 创意 / 包装设计 / 海报 / H5 / 视频 / 活动 / 供应链生产
上市日期：2017.11
上市地区 : 中国
设计公司: 念相创意
设计理念:
Max Factor 是一个源自20年代好莱坞时期的百年彩妆品牌。
随着时间和品牌所有者的转移，Max Factor原有的好莱坞基因被慢慢的稀释了。尤其在中国市场，大多数消费者甚至不了解Max Factor的品牌名就是创始人的名字，这十分可惜。
因此我们在限量版礼盒的创意中，将创始人Max Factor先生，以及品牌最辉煌时期的20年代好莱坞作为鲜明的视觉主题，将包装盒设计为一个复古的电影胶片盒，在礼盒内部将三个彩妆产品演绎为一部老电影的三幕剧，主角是Mr. Max Factor和有他来打造妆容的明星们。每一款产品上都有一段诠释“美丽妆容”的台词。并且我们在盖子背面附送了20年代的电影票和一节真实的电影胶片。
在产品包装内附赠的好莱坞入场券背后加入了品牌H5宣传视频二维码，让产品本身为品牌带来第二次传播；并通过整体胶片盒的创意设计与外包装色彩策略，迎合年轻一代消费者的喜好。
通过创造性的设计、创新型的工艺生产以及自带流量的传播方式，我们希望通过本次主题提升品牌产品形象、 强化品牌历史资产、拉动年轻新增长。
我们希望通过这次强烈的好莱坞主题产品，带领中国的女性消费者重回好莱坞，焕活 Max Factor 的辉煌。
